‎The exact definition of social media is endlessly debated among media analysts and Internet junkies. The general consensus, however, is that social media is an online conversation or exchange of ideas that can involve any person with an Internet connection. There are many ways to utilize social media, the most popular being personal and business blogs, social networking sites like Facebook and Twitter and media-sharing sites such as YouTube. Most of these online tools are free of charge.

Remember, social media is an alternative to mainstream media. Anyone using social media, be it a corporate executive or your fourteen-year-old niece, can use the Internet as a personal forum to propel his or her ideas into the world. Social media is also a way to easily connect and communicate with friends, colleagues, family members and customers.‎